---
title: The One Books — Must-Read Book Recommendations
description: "I asked hundreds of business leaders one question: what's the one book you'd recommend? Here are their answers - and every purchase supports UK causes through TheGivingMachine."
image: https://rjmorris.com/hubfs/Screenshot%202026-03-03%20141538-1.jpg
---

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#  The One Books Must-Read Book Recommendations 

I've been fortunate to connect to so many amazing people via LinkedIn and I ask them  
"What's the one book you would recommend to others or your former self as a MUST read?"  
Here are the results...  
* And every book purchase via the links below benefits TheGivingMachine charity  
so your purchase supports UK causes at no extra cost.*

- [![Zen and the Art of Motorcycle Maintenance](https://rjmorris.com/hs-fs/hubfs/Screenshot%202025-08-12%20134510.jpg?width=955&height=955&name=Screenshot%202025-08-12%20134510.jpg) Buy on Amazon Recommended by Adam Taylor](https://amzn.to/4ook2DI)
- [![The 7 Habits of Highly Effective People](https://rjmorris.com/hs-fs/hubfs/Untitled%20design%20(2).png?width=1002&height=1002&name=Untitled%20design%20(2).png) Buy on Amazon Recommended by Ash Higgs Recommended byDave Davies ](https://amzn.eu/d/hSdkKpB)
- [![3D Negotiation](https://rjmorris.com/hs-fs/hubfs/3D%20Negotiation%20-%20revised.png?width=1002&height=1002&name=3D%20Negotiation%20-%20revised.png) Buy on Amazon  Recommended by Paul O’Donnell ](https://amzn.eu/d/fCQlXXe)
- [![212 The Extra Degree ](https://rjmorris.com/hs-fs/hubfs/212%20The%20Extra%20Degree%20-resized.png?width=1002&height=1002&name=212%20The%20Extra%20Degree%20-resized.png) Buy on Amazon  Recommended by  Zina Nakicevic ](https://amzn.eu/d/9oRHuLr)
- [![1984 ](https://rjmorris.com/hs-fs/hubfs/1984%20-%20resized.png?width=1002&height=1002&name=1984%20-%20resized.png) Buy on Amazon  Recommended by James Marshall](https://amzn.eu/d/56H5ftS)
- [![Agencynomics](https://rjmorris.com/hs-fs/hubfs/Agencynomics-%20resized.png?width=1002&height=1002&name=Agencynomics-%20resized.png) Buy on Amazon  Recommended by Stuart Muckley](https://amzn.eu/d/0u9txFW)
- [![America Inc A 400 Year History of American Capitalism ](https://rjmorris.com/hs-fs/hubfs/America%20Inc%20A%20400%20Year%20History%20of%20American%20Capitalism%20-%20resized.png?width=1002&height=1002&name=America%20Inc%20A%20400%20Year%20History%20of%20American%20Capitalism%20-%20resized.png) Buy on Amazon  Recommended by  Gilad Shai ](https://amzn.eu/d/3ZDFuCK)
- [![Atlas Shrugged ](https://rjmorris.com/hs-fs/hubfs/Atlas%20Shrugged%20-%20resized.png?width=1002&height=1002&name=Atlas%20Shrugged%20-%20resized.png) Buy on Amazon  Recommended by  Simon Dolan ](https://amzn.eu/d/69pLIEi)
- [![Atomic Habits ](https://rjmorris.com/hs-fs/hubfs/Atomic%20Habits%20-%20resized.png?width=1002&height=1002&name=Atomic%20Habits%20-%20resized.png) Buy on Amazon  Recommended by Steve Woods Recommended by Sam Prior Recommended by: Stephen Childs  ](https://amzn.eu/d/5uK4EVe)
- [![Band of Brothers ](https://rjmorris.com/hs-fs/hubfs/Band%20of%20Brothers%20-%20resized.png?width=1002&height=1002&name=Band%20of%20Brothers%20-%20resized.png) Buy on Amazon  Recommended by Edward Maloney ](https://amzn.eu/d/00FYxh6)
- [![Big Panda and Tiny Dragon ](https://rjmorris.com/hs-fs/hubfs/Big%20Panda%20and%20Tiny%20Dragon%20-%20resized.png?width=1002&height=1002&name=Big%20Panda%20and%20Tiny%20Dragon%20-%20resized.png) Buy on Amazon  Recommended by John Kirby](https://amzn.eu/d/c1kkFW1)
- [![Buy Back Your Time ](https://rjmorris.com/hs-fs/hubfs/Buy%20Back%20Your%20Time%20-%20resized.png?width=1002&height=1002&name=Buy%20Back%20Your%20Time%20-%20resized.png) Buy on Amazon  Recommended by Sam Prior ](https://amzn.eu/d/eqOG9X7)
- [![Creativity Inc. ](https://rjmorris.com/hs-fs/hubfs/Creativity%20Inc.%20resized.png?width=1000&height=1000&name=Creativity%20Inc.%20resized.png) Buy on Amazon  Recommended by Harry Wallett](https://amzn.eu/d/euTogo0)
- [![Delivering Happiness ](https://rjmorris.com/hs-fs/hubfs/Delivering%20Happiness%20-%20resized.png?width=1002&height=1002&name=Delivering%20Happiness%20-%20resized.png) Buy on Amazon  Recommended by Correy Voo](https://amzn.eu/d/ehVkBVS)
- [![Ego Is the Enemy ](https://rjmorris.com/hs-fs/hubfs/Ego%20Is%20the%20Enemy%20-%20resized.png?width=1002&height=1002&name=Ego%20Is%20the%20Enemy%20-%20resized.png) Buy on Amazon  Recommended by Peter Coppinger](https://amzn.eu/d/5zBXj38)
- [![Flawless Consulting ](https://rjmorris.com/hs-fs/hubfs/Flawless%20Consulting%20-%20resized.png?width=1002&height=1002&name=Flawless%20Consulting%20-%20resized.png) Buy on Amazon  Recommended by Paul Davies ](https://amzn.eu/d/g9u3aAq)
- [![Flow - The Classic Work on How to Achieve Happiness ](https://rjmorris.com/hs-fs/hubfs/Flow%20-%20The%20Classic%20Work%20on%20How%20to%20Achieve%20Happiness%20-%20resized.png?width=1002&height=1002&name=Flow%20-%20The%20Classic%20Work%20on%20How%20to%20Achieve%20Happiness%20-%20resized.png) Buy on Amazon  Recommended by Simon Thule Viggers](https://amzn.eu/d/5iGdLd9)
- [![Gates of Fire ](https://rjmorris.com/hs-fs/hubfs/Gates%20of%20Fire%20-%20resized.png?width=1002&height=1002&name=Gates%20of%20Fire%20-%20resized.png) Buy on Amazon Recommended by David LaFalce](https://amzn.eu/d/5WPVzfy)
- [![Generative AI - Navigating the Course to the Artificial Intelligence Future ](https://rjmorris.com/hs-fs/hubfs/Generative%20AI%20-%20Navigating%20the%20Course%20to%20the%20Artificial%20Intelligence%20Future%20-%20resized.png?width=1002&height=1002&name=Generative%20AI%20-%20Navigating%20the%20Course%20to%20the%20Artificial%20Intelligence%20Future%20-%20resized.png) Buy on Amazon  Recommended by Iony Patriota de Siqueira ](https://amzn.eu/d/1xyPQWx)
- [![Go Giver](https://rjmorris.com/hs-fs/hubfs/Go%20Giver%20-%20resized.png?width=1002&height=1002&name=Go%20Giver%20-%20resized.png) Buy on Amazon  Recommended by Ben Wilson ](https://amzn.eu/d/4UggkJf)
- [![Going For It ](https://rjmorris.com/hs-fs/hubfs/Going%20For%20It%20-%20resized.png?width=1002&height=1002&name=Going%20For%20It%20-%20resized.png) Buy on Amazon  Recommended by Chris Smits](https://amzn.eu/d/afGCgph)
- [![Good to Great ](https://rjmorris.com/hs-fs/hubfs/Good%20to%20Great%20-%20resized.png?width=1002&height=1002&name=Good%20to%20Great%20-%20resized.png) Buy on Amazon Recommended by Jensen Nixon Recommended by Finbarr Doyle Recommended by Robert Purcell Recommended by Nick Worrall Recommended by Vincent Wilcox  ](https://amzn.eu/d/7DIHseZ)
- [![Hagakure ](https://rjmorris.com/hs-fs/hubfs/Hagakure%20-%20resized.png?width=1002&height=1002&name=Hagakure%20-%20resized.png) Buy on Amazon  Recommended by Andrey Samsonov ](https://amzn.eu/d/bP1SmOD)
- [![Hitchhiker’s Guide to the Galaxy ](https://rjmorris.com/hs-fs/hubfs/Hitchhiker%E2%80%99s%20Guide%20to%20the%20Galaxy%20-%20resized.png?width=1002&height=1002&name=Hitchhiker%E2%80%99s%20Guide%20to%20the%20Galaxy%20-%20resized.png) Buy on Amazon Recommended by Philip Rayner](https://amzn.eu/d/i6haZ5V)
- [![How to Win Friends and Influence People ](https://rjmorris.com/hs-fs/hubfs/How%20to%20Win%20Friends%20and%20Influence%20People%20-%20resized.png?width=1002&height=1002&name=How%20to%20Win%20Friends%20and%20Influence%20People%20-%20resized.png) Buy on Amazon Recommended by Terry James ](https://amzn.eu/d/1dHIIz1)
- [![If You Don’t Do Politics, Politics Will Do You ](https://rjmorris.com/hs-fs/hubfs/If%20You%20Don%E2%80%99t%20Do%20Politics%2c%20Politics%20Will%20Do%20You%20-%20resized.png?width=1002&height=1002&name=If%20You%20Don%E2%80%99t%20Do%20Politics%2c%20Politics%20Will%20Do%20You%20-%20resized.png) Buy on Amazon Recommended by  Conway Hunter ](https://amzn.eu/d/eVDHdP9)
- [![Ishmael ](https://rjmorris.com/hs-fs/hubfs/Ishmael%20-%20resized.png?width=1002&height=1002&name=Ishmael%20-%20resized.png) Buy on Amazon Recommended by Andy Haggerstone ](https://amzn.eu/d/fVok6Kq)
- [![Leaders Eat Last ](https://rjmorris.com/hs-fs/hubfs/Leaders%20Eat%20Last%20-%20resized.png?width=1002&height=1002&name=Leaders%20Eat%20Last%20-%20resized.png) Buy on Amazon Recommended by Correy Voo ](https://amzn.eu/d/0pKSIl9)
- [![Let Them Theory ](https://rjmorris.com/hs-fs/hubfs/Let%20Them%20Theory%20-%20resized.png?width=1002&height=1002&name=Let%20Them%20Theory%20-%20resized.png) Buy on Amazon Recommended by Rob Walker ](https://amzn.eu/d/19Qocd2)
- [![Loonshots - How to Nurture the Crazy Ideas That Win Wars, Cure Diseases, and Transform Industries ](https://rjmorris.com/hs-fs/hubfs/Loonshots%20-%20How%20to%20Nurture%20the%20Crazy%20Ideas%20That%20Win%20Wars%2c%20Cure%20Diseases%2c%20and%20Transform%20Industries%20-%20resized.png?width=1002&height=1002&name=Loonshots%20-%20How%20to%20Nurture%20the%20Crazy%20Ideas%20That%20Win%20Wars%2c%20Cure%20Diseases%2c%20and%20Transform%20Industries%20-%20resized.png) Buy on Amazon Recommended by Onno Bloemers ](https://amzn.eu/d/4rEvkOm)
- [![Make Yourself a Little Bit Famous ](https://rjmorris.com/hs-fs/hubfs/Make%20Yourself%20a%20Little%20Bit%20Famous%20-%20resized.png?width=1002&height=1002&name=Make%20Yourself%20a%20Little%20Bit%20Famous%20-%20resized.png) Buy on Amazon Recommended by Paul Huggett ](https://amzn.eu/d/4hQjPYT)
- [![Managing Transitions ](https://rjmorris.com/hs-fs/hubfs/Managing%20Transitions%20-%20resized.png?width=1002&height=1002&name=Managing%20Transitions%20-%20resized.png) Buy on Amazon Recommended by Rob Walker ](https://amzn.eu/d/1Fqdjqd)
- [![Marketing Myopia](https://rjmorris.com/hs-fs/hubfs/Marketing%20Myopia%20-%20resized.png?width=1002&height=1002&name=Marketing%20Myopia%20-%20resized.png) Buy on Amazon Recommended by Pete Domican ](https://amzn.eu/d/byp2GXC)
- [![Maximum Achievement](https://rjmorris.com/hs-fs/hubfs/Maximum%20Achievement%20-%20resized.png?width=1002&height=1002&name=Maximum%20Achievement%20-%20resized.png) Buy on Amazon Recommended by M. Ayhan Dayoglu ](https://amzn.eu/d/iafAC4t)
- [![Mindwise](https://rjmorris.com/hs-fs/hubfs/Mindwise-%20resized.png?width=1002&height=1002&name=Mindwise-%20resized.png) Buy on Amazon Recommended by Katelyn Glass ](https://amzn.eu/d/4LH9BWs)
- [![Never Split the Difference ](https://rjmorris.com/hs-fs/hubfs/Never%20Split%20the%20Difference%20-%20resized.png?width=1002&height=1002&name=Never%20Split%20the%20Difference%20-%20resized.png) Buy on Amazon Recommended by Keith Purvey](https://amzn.eu/d/7xASrTL)
- [![Nudge ](https://rjmorris.com/hs-fs/hubfs/Nudge%20-%20resized.png?width=1002&height=1002&name=Nudge%20-%20resized.png) Buy on Amazon Recommended by Katelyn Glass ](https://amzn.eu/d/7IF3lsg)
- [![Outliers ](https://rjmorris.com/hs-fs/hubfs/Outliers%20-resized.png?width=1002&height=1002&name=Outliers%20-resized.png) Buy on Amazon Recommended by Mo Alavijeh ](https://amzn.eu/d/gFg1ycH)
- [![Polar Bear Pirates ](https://rjmorris.com/hs-fs/hubfs/Polar%20Bear%20Pirates%20-resized.png?width=1002&height=1002&name=Polar%20Bear%20Pirates%20-resized.png) Buy on Amazon Recommended by Dave Davies ](https://amzn.eu/d/jkY50vf)
- [![Power of Grit](https://rjmorris.com/hs-fs/hubfs/Power%20of%20Grit%20-%20resized.png?width=1002&height=1002&name=Power%20of%20Grit%20-%20resized.png) Buy on Amazon Recommended by Juliana Lax ](https://amzn.eu/d/eYLjNl2)
- [![Productivity Ninja](https://rjmorris.com/hs-fs/hubfs/Productivity%20Ninja%20-%20resized.png?width=1002&height=1002&name=Productivity%20Ninja%20-%20resized.png) Buy on Amazon Recommended by Sam Prior ](https://amzn.eu/d/edtBKIZ)
- [![Rich Dad Poor Dad ](https://rjmorris.com/hs-fs/hubfs/Rich%20Dad%20Poor%20Dad%20-%20resized.png?width=1002&height=1002&name=Rich%20Dad%20Poor%20Dad%20-%20resized.png) Buy on Amazon Recommended by Paul Smith ](https://amzn.eu/d/1tcCo5q)
- [![Scaling Up](https://rjmorris.com/hs-fs/hubfs/Scaling%20Up-%20resized.png?width=1002&height=1002&name=Scaling%20Up-%20resized.png) Buy on Amazon Recommended by Laura Davis ](https://amzn.eu/d/d2nUYls)
- [![ Start With Why](https://rjmorris.com/hs-fs/hubfs/Start%20With%20Why%20-resized.png?width=1002&height=1002&name=Start%20With%20Why%20-resized.png) Buy on Amazon Recommended by Sam Prior Recommended by Lou Black  ](https://amzn.eu/d/9QvLeGN)
- [![The 4 Hour Work Week ](https://rjmorris.com/hs-fs/hubfs/The%204%20Hour%20Work%20Week%20-%20resized.png?width=1002&height=1002&name=The%204%20Hour%20Work%20Week%20-%20resized.png) Buy on Amazon Recommended by Sam Clarks ](https://amzn.eu/d/0gD3POQ)
- [![The 6 Types of Working Genius ](https://rjmorris.com/hs-fs/hubfs/The%206%20Types%20of%20Working%20Genius%20-%20resized.png?width=1002&height=1002&name=The%206%20Types%20of%20Working%20Genius%20-%20resized.png) Buy on Amazon Recommended by Ben Wilson ](https://amzn.eu/d/2iqE7Vn)
- [![The Art of Captaincy ](https://rjmorris.com/hs-fs/hubfs/The%20Art%20of%20Captaincy%20-%20resized.png?width=1002&height=1002&name=The%20Art%20of%20Captaincy%20-%20resized.png) Buy on Amazon Recommended by Ian Richardson ](https://amzn.eu/d/j8cmMZ3)
- [![The Big Leap ](https://rjmorris.com/hs-fs/hubfs/The%20Big%20Leap%20-%20resized.png?width=1002&height=1002&name=The%20Big%20Leap%20-%20resized.png) Buy on Amazon Recommended by Lindsey Fekete ](https://amzn.eu/d/fGw4nen)
- [![The Cashflow Quadrant ](https://rjmorris.com/hs-fs/hubfs/The%20Cashflow%20Quadrant%20-%20resized.png?width=1002&height=1002&name=The%20Cashflow%20Quadrant%20-%20resized.png) Buy on Amazon Recommended by Laurence Willis](https://amzn.eu/d/j9TxsJn)
- [![The Checklist Manifesto ](https://rjmorris.com/hs-fs/hubfs/The%20Checklist%20Manifesto%20-%20resized.png?width=1002&height=1002&name=The%20Checklist%20Manifesto%20-%20resized.png) Buy on Amazon Recommended by Matthew Cooper ](https://amzn.eu/d/40SbnnO)
- [![The Creative Act ](https://rjmorris.com/hs-fs/hubfs/The%20Creative%20Act%20-%20resized.png?width=1002&height=1002&name=The%20Creative%20Act%20-%20resized.png) Buy on Amazon Recommended by Fernando Barbella ](https://amzn.eu/d/4y1EwGa)
- [![The E Myth Revisited ](https://rjmorris.com/hs-fs/hubfs/The%20E%20Myth%20Revisited%20-%20resized.png?width=1002&height=1002&name=The%20E%20Myth%20Revisited%20-%20resized.png) Buy on Amazon Recommended by Matthew Holt ](https://amzn.eu/d/9fDO0pc)
- [![The Five Dysfunctions of a Team ](https://rjmorris.com/hs-fs/hubfs/The%20Five%20Dysfunctions%20of%20a%20Team%20-%20resized.png?width=1002&height=1002&name=The%20Five%20Dysfunctions%20of%20a%20Team%20-%20resized.png) Buy on Amazon Recommended by Finbarr Doyle ](https://amzn.eu/d/eZ6YIYP)
- [![The Rational Manager](https://rjmorris.com/hs-fs/hubfs/The%20Kepner-Tregoe%20Methodology%20-%20resized.png?width=1002&height=1002&name=The%20Kepner-Tregoe%20Methodology%20-%20resized.png) Buy on Amazon Recommended by Ricky Morris](https://amzn.to/4ook2DI)
- [![The Management Myth](https://rjmorris.com/hs-fs/hubfs/The%20Management%20Myth-%20resized.png?width=1002&height=1002&name=The%20Management%20Myth-%20resized.png) Buy on Amazon Recommended by John Turner ](https://amzn.eu/d/eLLRn3J)
- [![The New Business Road Test ](https://rjmorris.com/hs-fs/hubfs/The%20New%20Business%20Road%20Test%20-%20resized.png?width=1002&height=1002&name=The%20New%20Business%20Road%20Test%20-%20resized.png) Buy on Amazon Recommended by Piotr Konwicki ](https://amzn.eu/d/cdn0fHk)
- [![The Psychology of Money ](https://rjmorris.com/hs-fs/hubfs/The%20Psychology%20of%20Money%20-%20resized.png?width=1002&height=1002&name=The%20Psychology%20of%20Money%20-%20resized.png) Buy on Amazon Recommended by Ross Marie ](https://amzn.eu/d/dHfzUa7)
- [![The Subtle Art of Not Giving a F*ck ](https://rjmorris.com/hs-fs/hubfs/The%20Subtle%20Art%20of%20Not%20Giving%20a%20Fck%20-%20resized.png?width=1002&height=1002&name=The%20Subtle%20Art%20of%20Not%20Giving%20a%20Fck%20-%20resized.png) Buy on Amazon Recommended by Tia Rakotoniera ](https://amzn.eu/d/gv0a4Qi)
- [![The Trusted Advisor ](https://rjmorris.com/hs-fs/hubfs/The%20Trusted%20Advisor%20-%20resized.png?width=1002&height=1002&name=The%20Trusted%20Advisor%20-%20resized.png) Buy on Amazon Recommended by Michele Kruse ](https://amzn.eu/d/a7uXspp)
- [![The Wealth Choice ](https://rjmorris.com/hs-fs/hubfs/The%20Wealth%20Choice%20-resized.png?width=1002&height=1002&name=The%20Wealth%20Choice%20-resized.png) Buy on Amazon Recommended by Benjamin Ackim ](https://amzn.eu/d/3LvVqwN)

- [![Think and Grow Rich ](https://rjmorris.com/hs-fs/hubfs/Think%20and%20Grow%20Rich%20-%20resized.png?width=1002&height=1002&name=Think%20and%20Grow%20Rich%20-%20resized.png) Buy on Amazon Recommended by Sammy Margo ](https://amzn.eu/d/5gKYFFu)
- [![Think Like a Breadwinner ](https://rjmorris.com/hs-fs/hubfs/Think%20Like%20a%20Breadwinner%20-resized.png?width=1002&height=1002&name=Think%20Like%20a%20Breadwinner%20-resized.png) Buy on Amazon Recommended by Katelyn Glass](https://amzn.eu/d/gx5rP5T)
- [![Thinking, Fast and Slow ](https://rjmorris.com/hs-fs/hubfs/Thinking%2c%20Fast%20and%20Slow%20-%20resized.png?width=1002&height=1002&name=Thinking%2c%20Fast%20and%20Slow%20-%20resized.png) Buy on Amazon Recommended by Correy Voo Recommended by Simon Thule Viggers](https://amzn.eu/d/gpnjKyB)
- [![Traction](https://rjmorris.com/hs-fs/hubfs/Traction-%20resized.png?width=1002&height=1002&name=Traction-%20resized.png) Buy on Amazon Recommended by Finbarr Doyle Recommended by Philip Fouche    ](https://amzn.eu/d/4SOMMGi)
- [![True North ](https://rjmorris.com/hs-fs/hubfs/True%20North%20-%20resized.png?width=1002&height=1002&name=True%20North%20-%20resized.png) Buy on Amazon  Recommended by Jeremy Hoyland ](https://amzn.eu/d/aAyS3c4)
- [![Turn the Ship Around ](https://rjmorris.com/hs-fs/hubfs/Turn%20the%20Ship%20Around%20-%20resized.png?width=1002&height=1002&name=Turn%20the%20Ship%20Around%20-%20resized.png) Buy on Amazon Recommended by Matthew Clarke ](https://amzn.eu/d/4UUxCa8)
- [![Two Awesome Hours](https://rjmorris.com/hs-fs/hubfs/Two%20Awesome%20Hours-%20resized.png?width=1002&height=1002&name=Two%20Awesome%20Hours-%20resized.png) Buy on Amazon Recommended by Laura Davis ](https://amzn.eu/d/41pdtb5)
- [![Watertight Marketing ](https://rjmorris.com/hs-fs/hubfs/Watertight%20Marketing%20-resized.png?width=1002&height=1002&name=Watertight%20Marketing%20-resized.png) Buy on Amazon Recommended by Greg Stewart ](https://amzn.eu/d/2KfWCaR)
- [![What Got You Here, Won’t Get You There ](https://rjmorris.com/hs-fs/hubfs/What%20Got%20You%20Here%2c%20Won%E2%80%99t%20Get%20You%20There%20-%20resized.png?width=1002&height=1002&name=What%20Got%20You%20Here%2c%20Won%E2%80%99t%20Get%20You%20There%20-%20resized.png) Buy on Amazon Recommended by Jason Moody ](https://amzn.eu/d/7bIF0gO)
- [![What It Takes ](https://rjmorris.com/hs-fs/hubfs/What%20It%20Takes%20-%20resized.png?width=1002&height=1002&name=What%20It%20Takes%20-%20resized.png) Buy on Amazon Recommended by Sam Clarks ](https://amzn.eu/d/9W10iDG)
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