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EOS Certified Implementer
Change your system. Change your results.
Why I Do This
I believe that entrepreneurial leaders and the organisations they build almost always have more in them than they're currently showing.
Early in my career, I had a boss I found it hard to work with. It was affecting my performance and I knew it. Then I read First Things First by Stephen Covey and something clicked: my results weren't being determined by the external issues - they were being determined by my response to them. I changed my approach, and it changed everything.
That experience taught me something I've never forgotten: the system you're operating in determines your results. And you have more power to change that system than you think.
That's what I help leadership teams do today.
Who I Work Best With
Over the past few years, I've noticed a clear pattern in the leaders I do my best work with. They're not a "type" in the traditional sense - they come from different industries, different backgrounds, different stages of growth. But they share something.
They're the person who built the business and feels every ounce of that responsibility. Not just the financial weight - the responsibility to the people who've trusted them. They care genuinely about their team, but they're not soft about it. They're willing to make tough calls when the business demands it.
They're usually more visionary than operator. They can see exactly where the business should be heading, and it drives them mad that things don't happen fast enough. They've got more ideas than their team can execute, and somewhere in the back of their mind they know that the bottleneck might be them - but they're not sure how to fix it.
What really sets them apart is willingness. They're willing to be open, honest, and yes, vulnerable - with themselves and with their leadership team - because they understand that's what real growth requires. They're not just building a business to take money out of it. They want to create something meaningful. Something that could last. They'd resonate with the principles in Built to Last, even if they might choose to exit one day.
And perhaps most importantly: they're ready to let their leadership team actually lead. To trust their people with real accountability, even when every instinct says "I could do it faster myself."
If you recognise yourself in any of that, I'd genuinely like to have a conversation. No pitch, no pressure - just a proper chat to see if there's a fit.
I work with businesses in and around London, Cambridge, Hertfordshire, and Essex - typically within about an hour of Bishop's Stortford. If you're further afield but something here resonated, get in touch anyway. Good conversations aren't limited by geography.
Why EOS — And Why Me
When I first read Traction by Gino Wickman, it felt like the missing link between the wisdom of Stephen Covey and Jim Collins - both of whom have shaped how I've led and coached for over 30 years. I didn't discover EOS as a consultant. I implemented it in my own charity first, saw firsthand how it transformed how we operated, and started recommending it to everyone I met. The role of Implementer found me, not the other way around.
I'm a systems thinker. I see the structures and patterns in organisations that others miss - the habits, the assumptions, the unspoken dynamics that determine whether a team thrives or just survives. EOS gives me a proven, complete system to help leadership teams create clarity, build accountability, and actually enjoy working together again.
Before EOS, I co-founded a San Francisco start-up backed by Intel and Microsoft that grew to over 1,000 people and floated on NASDAQ for $2.3 billion. I later led operations for the UK's first public Wi-Fi network, and co-founded TheGivingMachine, a charity that's given over £2.5 million to good causes. I've also made plenty of mistakes along the way - and honestly, those lessons have been just as valuable as the successes.
My approach is calm, curious, and sometimes challenging. I'll push you to be honest about what's really going on in your business, but always with humanity, and often with a bit of a laugh.
Who I'm Probably Not For
I believe in being straight about this, because it saves us both time.
If you need to control everything and aren't willing to trust your leadership team with real responsibility, EOS will feel like a threat rather than an opportunity. If you want a consultant who'll tell you what you want to hear rather than what you need to hear, we won't enjoy working together. And if you see your business purely as a vehicle for extraction rather than something worth building properly — the system I use won't align with your goals.
None of that makes you a bad leader. It just means I'm not the right implementer for you, and there's no point in either of us pretending otherwise.
I'd rather we figure that out over a coffee than three months into a working relationship.
